{Re-Cap} Mother of all Markets

We had an absolute BLAST at our very first “Mother of all Markets”, and we are so glad that so many of you were able to join us!  This market was not only an opportunity to get out of the house and shop in the middle of winter, but was also an opportunity to support some AMAZING local women and moms in business.  We call that a win-win!


Special thanks to the awesome staff at The Radisson Hotel & Conference Center in Coralville for hosting this event.  If you haven’t visited them recently, you should DEFINITELY check it out!  The location is gorgeous if you’re looking to host an event, or even if you’re just looking for a little weekend getaway with your family.  Every kid loves a hotel swimming pool!


Agnes & Dora by Bekah

The frustration of dressing your body after having children is all too real! While on the hunt for clothes that were flattering, comfortable, & cute I stumbled upon Agnes & Dora & I fell in love. From jeggings & cardigans to tank tops & dresses, you can truly replace your whole wardrobe with this clothing line! I’ve helped dress teens & seniors in these clothes. They really are for everyone!

AM Artistic

I am a local fused glass artist, photographer, stay at home mom, non-profit coordinator and small business owner. In glasswork, I make fused glass pendants, plates, ornaments, night lights, garden stakes, art deco pieces & a few seasonal items. I also have found a way to combine my award winning landscape photography into lightweight repurposed photo domino pendants. I take my portable art booth with me on weekends year round to do art shows, conventions, craft shows and farmers markets. Visit my website to see where I’ll show up next.

Cielo Goods

Monica Beranek is the owner and designer of Cielo, a line of luxurious women’s apparel and microwaveable Moon Warmers. All Cielo products are ethically and locally handmade in Iowa City.

Dot Dot Smile

Dot Dot Smile dresses are trendy, unique twirly dresses sizing from 6 months-12/14. They are 100% made in the US and stain resistant, perfect for play or dress. If you know a little girl that loves to dance or twirl, she will love a Dot Dot Smile dress. Dot Dot Smile is new to the area but is quickly spreading smiles wherever it twirls. Give a girl a dress to twirl, give her the confidence to rule the world.

Feathered Farmhouse

The Feathered Farmhouse is a small business located in Sigourney, IA. (soon to have an actual store front, wahoo!) With two little ones (and the hubby being a farmer) we found ourselves homebodies for the last several years. Creating a space where I enjoyed spending time became very important to me. It has now grown into a passion for curating collections of items to be available to others as well. From handcrafted signs to modern farmhouse decor I am sure you will find something perfect for your home!

Harper & Sky

Harper & Sky is an online women’s clothing boutique based out of Bettendorf, Iowa, ranging from sizes XS-3X, and dedicated to bringing the best in latest trends to women across the world. At Harper & Sky, we believe that comfort and style go hand in hand, and that fashion should be affordable; all with the ease of shopping from the comfort of your own home. We believe in an effortless style. We believe in individual beauty. And we believe that you deserve to stand out.

It Works Global

Mom life is a little chaotic and we know it’s all too easy to put health and wellness on the backburner — but Jessi, Renee and Kelsey (all local moms) were on site with free samples and BIG discounts on some amazing plant-based health, fitness and beauty products from It Works Global! The company is best known for the “crazy wrap thing” that took the world by storm over the last decade and a half — it tightens, tones and firms up anywhere on your body in as little as 45 minutes! It’s simple to use but actually gives you SERIOUSLY long-term results. But they have SO MUCH more, too! Even a #LIFEHACK to sneak in your kids’ fruites & veggies in a yummy CHOCOLATE drink! Plus health, fitness, weight loss and skincare items for adults. If you have a goal of feeling more confident in your skin this year — contact them for a personal consultation and recommendations. 

Jamberry with Dawn Clark

Experience Jamberry with Dawn Clark and learn to make the most of all your interactions and relationships. Dawn brings an experience that is your cost-effective way to glow, to embrace your influence and to be the confident you that cares for yourself. She shows you how to pamper yourself with the latest beauty indulgences in a way that satisfies a desire inside you may not even know you had. Connect with Dawn today to get started with your own Jamberry experience!

Kaleidoscope Gift Shop / University of Iowa Stead Family Children's Hospital Safety Store

We are both an educational and retail component of the University of Iowa Stead Family Children’s Hospital. We sell products that are meant to prevent the significance or entirely prevent an injury to a child. Our pricing is very low. Some of the items that will be available are the VEER wagon, Fridababy products, HALO unique items and KIDCO products. Stop by our booth to hear and take advantage of upcoming promotions within the store.

KEEP Collective with Danielle

Now you can design custom jewelry that is both personal and unique. Wear a beautiful reflection of you, with KEEP Collective. Each KEEP design is a wearable touchstone, an instant reminder of the big things, the small things, and all things that matter. Share the mission of KEEP Collective with your friends by hosting a Design Session (online or in home) , or become a Designer yourself. Earn fun rewards, free and discounted product, and a flexible income!

Kindred Spirits by Amalia

Kindred Spirits by Amalia offers sugar scrubs and salt soaks to help you relax at the end of a long and busy day! Sugar scrubs are great exfoliants, helping to smooth and soften dry winter hands and feet. Salt soaks are a great addition to the bath, providing relaxing aromatherapy with the benefits of magnesium based epsom salts to help with sore muscles, aching feet, sun burns and more! Scrubs and soaks come in 2 sizes: 4 oz ($5) and 8 oz ($9).

Kissable by Bridget

LipSense by Senegence is a long lasting, smudge proof lip color available in more than 30 shades! Enjoy up to 18 hours of continuous wear. Keep the color on your lips and not on your baby’s cheeks! Say goodbye to lipstick and hello to LipSense. We also carry a full line of anti-aging skin care products, each containing SenePlex Complex which naturally helps increase cell renewal by 23% resulting in newer, younger looking skin. Our full makeup line will complete your look, which includes long lasting, smudge proof foundation, crease-free eyeshadow and liner, waterproof mascara, and much more!

Little Droolers Boutique

Shop custom made baby accessories at Little Drooler’s. Selection features unique bibs, burp cloths, pacifier clips, fitted crib/changing table sheets, blankets and more! Your one stop shop to create your little ones unique style! Now including modern mommy essentials, pre-made or custom orders!

Lori Ann's Candies

Lori Ann’s Candies is a homebased business ran by a mother and daughter. They offer truly decadent truffles, turtles, candy bars and caramel..all made by hand. What started out as a hobby is turning into a successful business..all for the love of chocolate!

Lularoe Jen Rigdon

LuLaRoe is great quality, fun, comfortable clothes. With every order I receive, the prints and patterns change, keeping current with fashion. You will probably never see the same pattern twice so if you see something you love you better snatch it up quick because you will probably never see it again!! With over 700 items to shop from, including skirts and dresses sizes XXS to 3XL, a wide variety of tops – tunics, tees, and baseball shirts – in sizes XXS to 3XL, leggings (ooooo….the LEGGINGS), and little girl’s dresses and leggings; you’re going to love what you see!

Melons and Mingos

Melons and Mingos started as a dream for a mom who needed more creativity in her life. Starting with mix and match bows and headbands, as well as bandana bibs, Brianna never thought it was something that would much more than something she did for friends who needed baby gifts. However, after some encouragement, she took a leap of faith and was overwhelmed with the response she received after starting her shop on Etsy.com! After that response, she quickly spread into creating glass signs, utilizing her design background, which also led to making wine glasses, coffee mugs and beer steins. Although it is hard to choose, one of her favorite things to make are custom glass sign orders!

Myrtle Tyrtle Creation

Michele Hogue is the owner and creative designer. She makes potholders, bibs, burp cloths, blankets, quilts, flat iron covers, casserole carriers, tooth fairy pillows, mittens from sweaters and other fabric and seasonal items. Upcycling and useful every day items are commonly available.


As a Norwex independent sales consultant, I get the privilege of sharing safe and effective household and personal care products to homes across the United States. Did you ever think it would be possible to clean 95% of your home with just a few cloths and some water?! Norwex microfiber is proven to remove 99% of bacteria from surfaces with proper care and use! But our BEST item in the catalog is the opportunity Norwex provides to their Consultants! I’ve been with Norwex for almost 7 years now and I still get soooo excited to share these amazing products with people! Norwex has been a true gift to my life both financially and in personal development. I’m forever grateful for my friends introducing me to this company.

Our Cozy Nook Essential Oils & Education

Julie Barron of Our Cozy Nook Essential Oils took attendees through the simple steps of incorporating holistic health into their family’s routine. Julie and her team focus on education, 1:1 support, community, & oil safety. Julie is a wife, mom to 3 young kiddos, and a cancer survivor! She uses her experiences to help guide and support others as they walk their path of natural health. She works to help folks incorporate natural wellness alongside their traditional Western medicine practices. Her number one tip is to let the process be intuitive; don’t overthink it!

The Pink Umbrella Bakery

We love to bake! I started at the farmers markets under our Pink Umbrella using family recipes from grandma.Now, you can find our cookies at several Hy Vee locations in Iowa City and Cedar Rapids, UIHC at Compass Express and on the University of Iowa Campus. We also have a vintage camper we have converted into a mobile pop up shop named Lola, after grandma of course! Shes available to rent to make your next event even more special. We also take special orders, and deliver in the Iowa City area. Not local? We ship. Visit our Etsy shop: etsy.com/shop/PinkUmbrellaBakery

Prairie Blue Boutique

While on a quest for the perfect Christmas photo (which I now know is impossible with three littles) I decided on tutus. After shopping around, I decided to try to make them myself as I am a sewer and crafter at heart. I loved the process and the creative possibilities with them. After researching and testing different ways to make them, I introduced them slowly into my online store. They quickly overtook my business and now, five years after introducing them I do tutus, tutu dresses and accessories exclusively! We have since returned to small town Iowa in the summer of 2016 and I have moved my shop with us. With all three of my girls now in school, I am building a new line complete with a new name, logo and all new exciting products. The new name and logo come from people and places that are dear to me. “Prairie” is from the town Prairie du Sac, WI, where we moved to when I began this new portion of my business. “Blue” is from the colors of my daughters eyes. And the three flowers on the new logo represent each one of my girls! Expanding beyond tutus and baby headbands I will be adding many specialty items for women including maternity sashes, yoga headbands, photo props and wedding items along with lots of new stuff for the kids!  I am beginning to take my items to local vendor and craft shows, allowing me to bring new designs and ideas to the shop! All of the items are handmade by me personally at my in-home shop. Each piece is made to order so that I can create the perfect fit and style and I am happy to accommodate any special requests! I love doing custom work and love to create special one of a kind items .

Pretty Piggies with Monat

Monat is a chemical free, cruelty free, vegan, anti- aging hair care line. The products we provide are going to repair, restore, and regrow your natural hair. Bringing silky soft, uliminating shine, and vibrant color to your hair.

The Purple Wagon

The Purple Wagon is a mother-daughter run business, and there isn’t much they love more than creating products for other boss babes to enjoy! From witty home decor to stylish baby fashion – they have so much fun creating products that will bring a smile or giggle to your face every time you see them! You can find a range of adorable and soft baby, toddler, and adult headbands, baby bloomers, skirts, bonnets, blankets, burpers, paci clips, and locally screenprinted/hand-lettered t-shirts and onesies from TPW! They’ve recently made an addition to their baby line – Chewelry and teethers! Stylish for mamas, totally safe and soothing for babes. You’ll also find unique and charming home decor, like hand-lettered paper prints, vintage maps, wooden signs, and more!

The Red Wardrobe

Hi! I’m Joanna Jack, owner of The Red Wardrobe, a small scale boutique where you will find a mixture of ladies accessories that go along with the season. I buy merchandise on a small scale and carefully handpick each item. You will find anything from a variety of scarves and bags to winter wear and summer must haves, depending on what temptations I’ve recently found. So why the color red you may ask…and I’m so glad you did! The color red has several different meaning around the world. It is used in weddings and celebrations in some cultures. Red can means happiness, empowerment, passion, love, beauty, and life. As women we look for all these things in the many different rolls we play; be it mother, daughter, sister, wife, companion, caretaker, as a working professional, and so much more. So be bold, be strong, have passion, feel beautiful, and enjoy life. BE RED!


Scentsy has amazing products to make your environment smell wonderful! New products are constantly being introduced! Scentsy Go is our newest fragrance delivery system. It runs on pods, is charged by a usb cord, and is cordless which makes it easy to take with you! Our skin care line comes in our most popular scents and includes bath bombs for an in-home spa experience. We still have our older products such as warmers, diffusers, car bars, buddies and more!

Simply Sa'dorah

Jennifer Osborn resides in Coralville with her husband and two daughters who are 3yrs and 18 months old. Her online boutique Simply Sa’dorah focuses on creating fun accessories for you and yours yearround. You can find everything from bows and hair clips for ever day wear, to crocheted ear warmers for those cold Iowa days!

Two Ten Designs

Looking for some fun Iowa/Iowa City/Hawkeye themed gifts? Look no further than Two Ten Designs! Tote bags, t shirts, tumblers, and more! Fun sayings for all of the moms in your life, plus some super cute stuff for the kids too! 

Vanilla Beans & Daydreams

Vanilla Beans and Daydreams specializes in custom desserts that are beautiful enough to double as a center piece for any event! In addition to desserts, she offers a wide range of handmade event decor and gifts.

Violet & Black Boutique

Violet & Black Boutique features trendy women’s fashion for ladies who no longer identify with the junior section but aren’t quite ready to go into full “mom attire”. We love all things floral and anything that sparkles. A portion of our boutique features hand pressed vinyl tees.

Whoa Nelli

Whoa Nelli handcrafts natural home cleaning and skincare products locally in Iowa City, IA. Whoa Nelli’s natural cleaning and laundry products are handmade with simple, effective ingredients including soap, baking soda and essential oils and their skincare products are made with premium ingredients that nourish skin naturally. Owner Mary Paoli loves working together with customers to create healthier homes and more sustainable lifestyles.

Young Living Essential Oils

Young living essential oils has a seed to seal promise giving us oils in their purest form. We simply need them in our homes to create a chemical-free lifestyle. I want you to live your healthiest life! You are the gatekeeper of your home and you only can control what you use there. Laundry soap, dish soap, detergent, toothpaste, deodorant, house cleaner, all the oils you need and sooo much more!


Younique is an all-natural, safe cosmetic and skin-care line for tweens, teens, and women of ALL ages! From our famous 3D fiber lash mascara and liquid-to-powder foundation (AKA “photoshop in a bottle”), to our super smooth lip glosses, to our brand-new customizable eye shadow palettes, these products are not only GORGEOUS, but they also fulfill our mission of providing HEALTHY, CLEAN and PURE cosmetics. In addition, and perhaps the very best part, Younique supports the Younique Foundation, which provides a safe-haven retreat for survivors of childhood sexual abuse.

Event Photographer

Special thanks to Lacey from Lacey Shroeder Photography for taking all of the beautiful photos at the market.  We always love partnering with local moms in business, and Lacey is no exception!  Check out her beautiful work at www.laceyschroederphotography.com.

Shop Local & Support Moms In Business

Thank you so much to everyone who came and shopped at the market. It means the world to us, and we were so excited to see all of these moms in business working their booths and doing what they love! Many of you have asked if we will be doing this again, and the answer is a definite YES!  The Mother of all Markets will be back!

Iowa City Moms Blog
At Iowa City Moms Blog we’re a group of local moms who are passionate about connecting other moms to one another and to our community! Whether you’re an experienced mom, a newbie, expecting, or aspiring to be a mom someday, this blog is for you! Join us as we navigate this journey that is motherhood in the Iowa City area!


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